The spread of the coronavirus is having an extreme impact on how we live, work, and interact with each other. But among-st all the current uncertainty, one truth has emerged: With less in-person social interaction, we’re spending more time with our devices than ever in past.
At this given blog, we’re in a unique position to see the real-time impact coronavirus is having on how people use their devices.
After analyzing anonymized datasets from more than thousand’s of users across the Urban India. we found some unexpected changes to how people are using digital devices during coronavirus.
We’ll keep updating this post as we analyze new data sets:
- Total time: How much more time are we spending on our devices during coronavirus (and how are we spending it)?
- Productivity: The surprising way productivity has changed as more people work from home.
- Workday time stats: How people are spending their time online during coronavirus: More communication, news, and shopping
- Video calls: The impact of all those Zoom hangouts: Data on the increase in video chat usage during Coronavirus
- Weekend device time: Movie Time on Saturdays & Sunday via mobile device ? I don’t think so. How weekend device usage has changed.
Coronavirus screen time stats: Daily device time jumps 16% (almost one extra hour a day)
As tech reporter wrote in The Times of India: Coronavirus ended the screen-time debate. Screens won of every mobile user of India during lock-down but starving for the food for migrants.
The question is no longer whether people are spending more time on their devices (they are), it’s how much our behaviors have already changed.
According to our research, people in the Urban India which is badly ht by Covid 19. here working professional are spending more hours on computer device and mobile than there own family member compared to lock-down before.
Prior to Lockdown by the Indian Government (the date when the WHO declared the spread of Covid-19 a pandemic and the India (imposed total lock-down for 2 months), people in the Urban India were averaging 7 -8 hours time a day.
These numbers aren’t likely to change any time soon
But just a month later, that number jumped to 9 – 10 hours a day and continues to climb.
How are people spending their time online during corona-virus?
It only makes sense that we’re using our devices more when we’re at home. But how are people spending that time?
The chart below shows the percentage of people who use specific apps and sites the most during the day.
While we’re going to analyze this data more in-depth in the coming weeks, there’s a clear trend in how we’re spending our time online: More people using communication and entertainment. Fewer people using everything else.
Productivity during the pandemic: Daily productive time dipped and then quickly recovered
One of the biggest impacts of the coronavirus pandemic is in the number of people working from home for the first time. In a recent study, we found that people who work from home are, on average, more productive than those in an office.
However, there’s nothing “normal” about our current situation.
As people transitioned to working from home, the average productive time in the India dropped and then quickly rebounded.
Akshay Gupta is a digital marketing analyst at Neolite Infotech India Pvt Ltd, a leading mobile app development company. He understands startups, enterprises, and their needs well. Apart from that, he is an expert in lead generation and inbound marketing. He loves to help businesses in improving their online brand visibility and sales.