Gone are those days when businesses presumed that mobile apps for only for large enterprises. Today, every business needs a mobile app to connect with employees, vendors, partners and customers.
A biggest advantage with a mobile app for a business is the access to real-time data from anywhere, any time. With such an option, improving the productivity and efficiency of processes, the workforce is almost certain.
A Statistic report apparently reveals that mobile app downloads by 2022 are going to increase by 258.2 billion from 205.4 billion in 2018.
(Source: Statista)
Here’s an interesting scenario which necessitates the importance of mobile app for your business.
A sales executive has to visit three emerging companies across three different industries in the upcoming month. In order to meet his quarterly target, he should succeed in converting the prospects into accounts.
His job is to convince the C-suite executives on transforming their business processes through digital solutions to reduce operational costs and time.
Sounds like an everyday scenario, right!
Now, in order to persuade the executives and bag the project, he must do a deep knowledge of his prospects. He should access information in a variety of ways, including online sources and published reports.
How about a mobile application that taps into a variety of available data? Sounds great, right! Of course, with a mobile app in the hand, the sales executive can dig deep into the business’ financial reports, press releases, third-party reports, market analyses, profiles of top management, etc. and can share it with his teammates in the unit somewhere else.
Besides the app can work as a productivity suite too – with calendar, alerts, messaging, scheduling, location services as well as a channel to company presentations and brochures. Now, imagine the impact you can create for your sales force with an app.
Mobile apps are indeed becoming table stake for small and large businesses. Some may say that their business can’t afford to have its own dedicated app, but in actuality, no company can afford to not have a mobile app. Enterprise mobility is becoming an integral part of the business.
With said that, here are the top 5 reasons why every enterprise needs a mobile app.
Achieve More with Less
According to a study by Verizon, 60.6% of employees acknowledged that mobile apps have increased their efficiency on the job. The logic is simple. Mobile apps provide real value to employees.
They simplify and automate regular tasks and allow real-time collaboration. They ensure that your employees get the required resources on time and from anywhere – making their work easier.
They are, in turn, empowered, satisfied and better engaged, leading them to do more quality work.
Reach Out to More Customers
Developing an app for your business helps you reach many more customers than with a traditional website. Mobile search is popular, especially with the young audience.
While your current customers could spread the word by talking about you to their friends, new users find you via a generic search. Integrating major social networks with your app furthers the scope and reach of your business.
In a world where just about every person in the world has a smartphone and spends about two hours on average on it, having a dedicated mobile app would strengthen your brand visibility. Having an app would improve communication with the end users and foster trust among the customers for being easily accessible
Improve Employee Engagement
An enterprise app can help facilitate a more collaborative work environment, especially when businesses grow their headcount or their geographic footprint. Keeping all of your employees connected through an app (or a few!) will help build a sense of loyalty to the company as well as increase efficiency.
You can even add training and polling aspects to the app. Training offers an opportunity for employees to advance their knowledge of the field they are in as well as learn about other areas of interest.
This helps build stronger leaders and a network of users. Offering quick polls to employees can also have a positive impact, keeping employees engaged while helping you better understand their likes, dislikes, needs, and suggestions. You can even create a fun internal app that promotes morale and a team atmosphere.
Be Where Your Customers Are
Cellphones continue to be the most commonly owned piece of technology. People are also more on-the-go than ever, and sometimes using a computer to look at a website is inconvenient when tethered to mobile technology. Limiting your online presence to a website hinders your visibility.
While having a website is important for gaining new customers, keeping those customers coming back is often best served by creating a mobile app that can send them loyalty rewards, company updates, and push notifications to keep them engaged with your brand even after their purchase has been made.
The mobile app is not only geared towards making sales, but one of its core functions is to improve customer service as well. It will make your customer service efforts more integrated, making your brand more accessible and user-friendly.
Generate Value for Stakeholders
You can save huge amounts by converting manual processes into apps. Mobile applications encourage employee collaboration and facilitate the sharing of the best practices across the teams.
This helps create a holistic environment that will benefit the employer, employees and the customers. Ultimately this increases the ROI on a good enterprise mobile application development.
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