Apple has accelerated work to develop its own search engine that would allow the iPhone maker to offer an alternative to Google Search Engine, a Financial Times report. The report are showing the sign that the search engine technology will appeal in its iOS 14 operating system.
The move of building the search engine came after when there was amid increased scrutiny by antitrust enforcers, who sued Google in the United States over its dominance in search technology. As part of the lawsuit, the Department of Justice noted that Google pays Apple billions of dollars to be the principal search engine on iOS devices.
Apple did not immediately respond to an AFP query. Reports in the past have said Apple had begun some in-house research on creating a search engine. According to the Financial Times Reports , Apple two years ago hired Google’s head of search, John Giannandrea to build the search engine on Artificial Intelligences capabilities and Siri virtual assistant technology.
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