Many app development companies now also develop websites and this is a welcome development but the number of websites with low conversion rate is alarming. This is why this article outlines some of the problems causing low conversion rate. So, if your website is not converting enough, some of the problems discussed below may have caused it. Go through them and discuss it with your website and app development company.
1. Your site could be difficult to understand
According to a top website and app development company, many websites are difficult to understand but seem easy to understand to both developers and the owner because they developed it together. The point here is that your website that seems very easy for you may not be easy to understand after all.
May be you should get some people that are non-tech savvy to assess your website and tell you how easy or hard it is to use. At this juncture, it is important to reiterate the fact that simplicity is vital to the success of any mobile app or website.
2. The content of your website lacks empathy
Many website and app development companies now also handle content management. You know why? Great publicity and marketing can only bring visitors to your website. It is the content that will make them take action. Some app development companies have seen poor content ruin their hard work. So, they now handle content management too.
According to some of them, the content on some websites does not suit the kind of people they are marketing to. For instance, there are companies that supply portable power banks. Instead of talking about the appliance that the power bank can power, they filled their websites with information on current and voltages and the technology behind the product. The companies are still experiencing low sales because the content of their website is too technical for casual readers.
An executive of a top app development company gave an idea for websites that sell toys. He said they will attract more kids with animated videos rather than live action videos because kids are more attracted to animations.
3. Inadequate optimization
It could also be that your website is not well optimized. May be your website does not appear in the first 5 search engine result pages after a search. You can find out yourself. Even if you are not tech-savvy enough to understand analytic tools, you can ask your SEO service providers to give you the list of keywords that are being used for the optimization of your website. Search each of the keywords and see which of the pages has the link to your website. If your website does not appear on the first 3 pages, there is a problem. It means poor search engine optimization is one of the reasons your website isn’t converting.
4. Not mobile friendly
You should be aware that over 60% of internet users access it on the go through their mobile device and the number will keep increasing. If your website is not mobile friendly, you are missing out on the big pie. Any website that is not mobile friendly can’t convert and generate sales leads satisfactorily. If your website is not mobile friendly, you are not ready for business yet.
5. Is your website slow?
This generation of customers is very impatient because they have numerous things on the net begging for attention. So, many of them can’t stand a slow website. In fact, according to a reliable report, more than half of online shoppers will not wait for more than 3 seconds for a retail page to load before they drop off.
What this means is that if your website takes more than 3 seconds to load, you’re probably losing a lot of visitors and potential customers. Ensure every page of your website loads as fast as possible.
6. No Chat bots
Are you still telling customers to wait for a whole 24 hours before you respond to their queries? And you are wondering why your sales performance is poor. Telling customers to wait for 24 hours is obsolete and unacceptable.
Many of your competitors use chat bots to man their websites. The bots have been linked to a huge database of information. So, existing and potential customers get quick answers to their queries. In addition, the bots also inform visitors of new products and new promotions. And you’re still telling them to send a mail that will be replied after 24 hours. Wake up.
7. No videos
The world has moved from text and images to videos. This is because people are more likely to view videos than read text. Videos do not require any mental effort. In addition, videos pass more messages than text and images put together. Most importantly, Google and other search engines rank websites with videos higher than the ones without it. So, if your website has no video, start making plans to create one.
8. Poor or no sales pitch
The most important part of your website is your sales pitch. Any website with poor or no sales pitch is just a mere information tool and not a sales conversion tool. A very good sales pitch must exhibit the following
• Empathy to people who have the problem your product or service solves.
• How your product or service solves the problem.
• Why your product or service is better than that of your competitors.
• Clear call to action.
So, check the content on your website. If lacks any of the 4 features, it’s conversion rate will be low.
Conclusively, these are the most common reasons why many websites do not generate enough sales. If you’re guilty of any of them, make necessary corrections immediately and see the difference.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best Mobile App Development Company in Mumbai, India Partner for your app, web and software requirements across the globe.